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Aug 03

Why single bed styles have become generic

Market forces have made single bed designs for teenagers and adults become more generic. This is because single bed purchases are done by a smaller section of the population, than that of double beds, king sized beds and queen-sized beds. Oddly enough, the notion flips on its head when designing children’s single beds. Children’s beds are sold to parents across the country, all of whom take up a large portion of the bed-buying market share. From the purchase of a crib, to the purchase of bunk beds, there is no other more varied design segment, than that of children single beds. There are ones covered with clowns, plastic race car versions, bright pink frilly ones, wooden carved frames and slick metal frames. Bed designers have a lot of freedom to experiment, safe in the knowledge that even if their new line does not become a best seller, that it will probably break-even if it is sold at the right price.

 

So how come children’s single beds are so varied and yet teenagers and adults single beds are so generic?

 

Single Bed Frames and single mattresses are bought primarily by single adults or for children. Most couples between the ages of 21 – 60yrs old will opt for a double bed. Long term married couples will only tend towards single beds (whilst in a couple) as and when medical conditions come into play. Such as the gentleman snores or the lady needs a harder mattress due to back trouble. This means that single bed manufacturers have a relatively small market to aim for when making single beds. Their main aim is to design single beds for the adult over the age of 60yrs old, and the parents, whom are buying a bed for their child or teenager.

 

Single Bed Frames are often preferred by the parents of teenagers, so that their child may take the bed to their new house when they eventually move out. Then assuming that the newly moved out teenager does not become a couple, then he or she will stick with a single bed. In most cases the teenager will grow into his/her twenties, become involved with a partner and buy a double bed (or bigger). This means that single bed manufacturers have only a small time frame in which a single bed will be needed for an adult. Again, a single bed may be needed when that person ages into his/her 60+ years, but is it not a guarantee.

 

The shorter time frame through which a person needs a single bed has forced bed manufactures to use neutral colours on bed frames and mattresses and to use fairly un-imaginative bed designs. They have made them as generic as possible, because if a designer decides to take a risk with a more original design, then there is less room for error. The segment of the market that need a single bed is so small and limited, that if the new single bed design is not popular, then it will sit in bed showrooms for a very, very long time.

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